Title tag-Why Meta title is so important for SEO?

Why Meta title is so important for SEO?

Meta tags are the HTML elements that serve information about the web page to the search engines and the visitors. These elements must be lie in between the opening and closing head tag of the HTML code. These are:

1)      Title tag;
2)      Meta description and
3)      Meta keyword.

But at present Meta keyword is not important as Google does not give priority of this as ranking factors rather it is risky as competitors can easily get the targeted keywords of your site.

The Title Tag:

Title tags are HTML element that tells the various search engines and visitors about the concise and accurate information of the main pages. It is displayed on the Google SERPs as a clickable headline for a specific result. Title tag is the most important Meta tag of a website.

These two pictures show the title tag on HTML code and on Google SERPs.

On HTML code:


On Google SERPs: