Secretes tips to increase your website speed

Organic SEO expert in Bangladesh says that increasing website speed is very important as nothing is disappointing than a slow website. It affects both the visitors and search engine optimizers. According to Aberdeen Group-

If it takes one minute more time for page loading, then

11% less page views

16% lower in customer satisfaction

7% loss in conversion rate

Amazon found, 1% increase in revenue for 100 milliseconds improvement of their site whereas Walmart found 2% increase in conversion for every 1 second increase in website speed.

Beside this, a research study of Akamai observed that-

When visit in site, 47% of people expect a web page to load in within 2 second.

In most cases, 40% will leave a web page if it takes more than 3 second to load.

Even 52% of online visitors say quick page loads are really important for their loyalty to a site.

This is an ultra-modern era. Here everything so fast and nobody will wait even for a single moment. Especially in online, people’s tolerance is very low. So, any way, you have to increase your website speed if you want to cope up with others. Organic SEO expert in Bangladesh provides –20 secrete tips to increase the speed of your Web Pages.

20 secrete tips to increase the speed of your Web Pages.

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1.       Minimize HTTP Requests:

In most cases, a Web page’s load time is spent for downloading the different pieces-parts of the page: such as images, stylesheets, scripts, Flash, etc. As an HTTP request is called for one of these elements, then if the pages have more components, it took longer time for the page to render. Here CDN (Content Delivery Network) can be used to speed up your site. CDN can save nearly 60% bandwidth of your site and halve the number of requests your website makes.

2.       Reduce server response time:

      Reduce your server response time to a reasonable stage. Here standard response time is less than 200 milliseconds. Branded companies hosting should be used to avoid such kind of problem. You can use Google Pagespeed tools to check your site speed.

3.       Enable compression:

Generally high quality contents are 100 kb or more that slow down the download process. So, here it is best if you compress the file into zip which will reduce bandwidth. As a result HTTP response will be quick and download time will be lower.

4.       Enable browser caching:

Enable brewers caching is very important to increase your website speed. When you visit on a site, then your browser will store all of the resources on your hard drive in a cache if your browsers caching is enable. So, when next time, you will visit on the same site, then your browser will show most of information from your cache without sending information into HTTP. As a result, website’s speed increases.

5.       Minify Resources:

To increase the speed of a site, minimization of the resources is must. Normally large file takes more time to load the pages. So, if you minify the CSS, JS and other files, then your site’s speed will increase a lot.

6.       Image optimization:

Image can be optimized in three ways. These are:

a)      Image size: Always use a small size image as large images take more time to load. Images color is also important as deep color take longer time, so use light color for the images.

b)      Image format: Image format is also important. Always use JPEG and PNG format images but never use BMPs and TIFFs format images as it take more time to load the site.

c)       Src Attribute:  If you use src attribute, then never keep it blank. Here alt tag is also important for SEO. So, try to use exact src attribute and alt tag of the images.

7.       Optimize CSS Delivery:

The browser must process all the styles and layout information of the current page as it renders the content to show. So, if the CSS delivery is not properly optimized then the browser will block rendering until the external CSS are downloaded. As a result your site will take more time to load the page.

8.       Reduce the number of plugins you use on your site:

Unnecessary plugins and add-ons can reduce your page speed.  So, it is very important to pay attention for reducing the extra plugins and add-ons. A case study shows that, if you reduce the unnecessary plugins for a certain level, then your website speed may increase more than 75%. But here the quality of the plugins is also important here. In some cases, 10 plugins may take more time than 100 plugins. So, try to use trusted plugins if you want a good speed of your site.

9.       Reduce redirects:

Redirect is a process of sending both users and search engines to a different URL from the one they originally requested. There are three main types of redirects. These are:

a)      301-Move permanently;
b)      302-Move temporarily and
c)       Meta refresh.

Redirects are very harmful as it will waste time for the visitors and show a negative impact on your site. Suppose, you went to a hospital with a serious patient and saw the hospital is closed and you have to go for another hospital. Redirects will slow down your website as it takes more time to load. So, try to reduce the redirect as much as possible. According to Google, 301- redirect is only accepted as it provides 90-99% link juice for the raking of the site.

10.   Use a good theme:

A solid framework or theme is really very important for increasing the speed of you a site. There is some good framework which is very lightweight and speedy. So, if you want to increase the speed of your site, you have to use such kind of good framework or theme.

11.   Clean up your database:

Data cleaning is a process of marking and rectifying corrupt and inaccurate data from the database. If inaccurate, wrong and access data is available in your site, then it will hamper your site speed. Here WP Optimize is a very nice plugins that helps to clearing up the database.

12.   Fix all broken links:

Broken links are very harmful for the website. It can harm your website in many ways: 

a)      May lose some of the customer of your business.

b)      It makes a bad experience for the visitors.

c)       Have a negative impact about your website for ranking with Google, bing, yahoo and on other search engines.

d)      Broken link will damage your reputation.

Broken link will increase your site bandwidth. A survey says that, if you fix your all broken links, then your page visit will increase nearly 20-25% and bounce rate will be higher. You can use Google analytics to detect your site’s broken links and can fix it.

13.       Replace PHP with static HTML where possible:

Undoubted PHP is the best for any kind of dynamic website. But PHP is always run from server. So, it takes more time to load the pages. If possible try to use PHP in your HTML which will increase the speed of your website.

14.       Enable Keep-Alive:

Keep alive is a method that allows the same TCP connection for HTTP conversation in lieu of opening a new one for each new request. If you enable HTTP Keep-Alive, then it will allow the same TCP connection to send and receive multiple HTTP requests which reduce the latency for subsequent requests. As a result your site’s speed will increase a lot.

15.  Specify image dimensions:

Image dimensions are very important for web speed. If you specify the width and height of the image, then the browser can easily display it without figuring out the layout of the image. As a result, your site will load faster. On the other hand, if you do not tell the browser about the size of your images then it must "build" the page not once, but twice, even more. First it will build all text to display, and then it will wait for the downloading of the image.

16.       Specify a character set in HTTP headers:

A character set is a set of characters that represented by the numbers of a computer. If you don’t specify the character set, then the browser will figure out on its own who will take more time and thus, your website’s speed will be lower. To avoid this problem, you should use server for a character set instead of Meta tag.

17.       Put CSS at the top and JS at the bottom:

Styles always need to loaded first prior to the page displayed. If you do not set CSS at the top, then there will be a flash and elements of the page will shift which will create a bad user experience. On the other hand, JS can do nothing, until the page is loaded and JS tags block the parallel downloading, resulting in more times for page loading. So, always put CSS at the top and JS at the bottom.

18.       Minimize round trip times (RTTs):

RTT or Round Trip Time is the specific time that required for a signal pulse or packet to travel from a certain point such as the computer that provides the signal, to a specific place such as a remote computer or system, and back. In a word, RTT is the time for data requesting and data displaying. If RTT is more, then your page speed will be lower. So, you have to minimize RTT as much as possible.

19.  Combining Your Background Images into Image Sprites:

An Image Sprite means a collection of images that put into a single image. Normally a website may have many images. If a website has many images, then it takes more time to download the images and need several requests to the server. As a result page speed of the site will be lower. So, combine your all images into Image Sprites and then it will dramatically increase your site speed.

20.  Using a Reliable CMS:

CMS or content management system is the framework of a website. If your website framework is not reliable, then it will slow your site speed. If you use simple HTML or very popular CMS, that’s fine for your website. But using your own CMS or very poor CMS will hamper your speed.